Crowdfunding is becoming an increasingly popular route to raising capital for UK tech startups. These four tips will help you refine your crowdfunding strategy and reach your financial targets.
1. Craft a story
A successful crowdfunding campaign is founded on strong storytelling. Present your business to potential investors in the form of an inspiring story. Set the scene for your business: where did your company begin, and what impact do you hope it will have on the world? Consider the kind of story that will inspire, engage and resonate with your target audience.
2. Invest in your marketing
Investing in marketing is key to ensuring that your crowdfunding campaign is a success. Compile a list of potential investors, influencers and bloggers in the tech field, and pitch your crowdfunding campaign one to two months before you launch.
In addition, promote your campaign on social media; take the time to 'follow' and befriend those who may be interested in your project, to improve your reach. Provide your followers with regular updates to promote greater engagement.
3. Learn from others
Another way to craft an effective crowdfunding campaign is by drawing inspiration from the many successful campaigns that have already taken place. What can you learn from their marketing strategy? You can also find information on the kinds of marketing tactics that have worked best for other's campaigns on crowdfunding forums, and specialist Facebook groups.
Presenting potential investors with a multi-dimensional view of your business concept and your ambitions is a great way to inspire investments. Present your business with the aid of graphs, photos and videos to help people to visualise your business aims, and the potential future of the company that they are helping to create.
Expand your budget with an effective crowdfunding campaign
Crowdfunding can be a great way to source more capital for your business. By carefully and diligently investing in your marketing, you will be more likely to gain interest from a number of investors.
If you'd like some support for your fundraising efforts, do get in touch with our team of experts